Still more members are on LinkedIn and are using it actively for corporate and personal updates and branding. Learn about the Dos and Don’ts when communicating on LinkedIn and how to create valuable content.
One of the basic ideas of social selling is to build trust in your network via social media such as LinkedIn. This trust can be built through the creation of relevant and valuable content, where you proactively share your knowledge and experience within the field in which you are an expert. It is largely about working with your personal brand, and having an awareness of how your professional network should perceive you. Therefore, the concept of personal branding has a great importance in your efforts on LinkedIn.
As inspiration for how you can use LinkedIn for corporate and personal branding, we have invited Leif Carlsen from Social Selling Company. He will share best practices for how you can communicate in a professional manner, and make yourself and your company more visible on LinkedIn. Leif has been on the platform since 2005 and for the last 13 years he has used LinkedIn and social selling as a way to attract new business.
During the session you will learn about the following topics:
– Introduction to LinkedIn and why people are on LinkedIn
– Short introduction to social selling
– Your digital equity on LinkedIn
– How to make yourself more visible with comments and own posts
– Best practices for creating an inspirational post
– Post your post with success
– The benefit for you as an IR coordinator of working with social selling on LinkedIn
About Leif Carlsen:
Leif Carlsen is a social selling and LinkedIn expert, training instructor, keynote speaker and co-founder of Social Selling Company. He is passionate about helping companies and individuals to realise the potential there is in using social media for business. Leif is a skilled communicator when it comes to his knowledge of LinkedIn and social selling messages, regardless of whether it is on stage at a conference, facilitating a workshop, strategic sparring or one-to-one consulting
The meeting is hosted by Get Visual and we will start with an introduction during which they will share their experience covering everything from advice on choosing a venue and branding your company to creating the AV solution that matches your expectations to a perfect corporate meeting – from press conferences, large and small conferences to general meetings – virtual and hybrid.
This exclusive event for DIRF members only.