Aktiviteter
Eksternt arrangement
22
Nov
Strategic approach to corporate messaging: Convergence of IR and Financial PR
Dato:22/11/2019
Tid:9am-1pm
Sted:Central London
22
Nov
Strategic approach to corporate messaging: Convergence of IR and Financial PR
Sted: Central London
Agenda
This interactive course looks at how Financial PR has evolved from being task-focused on financial results or soliciting press coverage to being integral to the corporate positioning with the capital markets. You will hear from experienced PR professionals together with former journalists and in-house IROs with practical advice as to how to develop a more strategic approach to messaging to a wider audience. It will also look at the challenges of putting a strategic framework around social and digital media and how to keep strategic positioning in mind even in a crisis.
What will I gain?
- An insight into developing strategic messaging for a wide audience
- An understanding of the challenges involved in creating a strategic framework for social media
- Advice on how to better align the two disciplines
Programme
- Evolution of Financial PR role
- A strategic approach
- A framework for social and digital media
Further information and registration
Price
IR Society members and DIRF members: £389