Aktiviteter

Agenda

This interactive course looks at how Financial PR has evolved from being task-focused on financial results or soliciting press coverage to being integral to the corporate positioning with the capital markets. You will hear from experienced PR professionals together with former journalists and in-house IROs with practical advice as to how to develop a more strategic approach to messaging to a wider audience. It will also look at the challenges of putting a strategic framework around social and digital media and how to keep strategic positioning in mind even in a crisis.

What will I gain?

• An insight into developing strategic messaging for a wide audience
• An understanding of the challenges involved in creating a strategic framework for social media
• Advice on how to better align the two disciplines

Programme

• Evolution of Financial PR role
• A strategic approach
• A framework for social and digital media

Further information and registration

Price

IR Society members and DIRF members: £389