Aktiviteter

Eksternt arrangement

16

Jun

IR Society online – Introduction to writing for IR

Dato:16/06/2020

Tid:9.00-16.30

Sted:Online

16

Jun

IR Society online – Introduction to writing for IR

Sted: Online

Agenda

This hands-on course is designed for IR and corporate communications professionals who want to improve their writing within a corporate context. This full-day workshop will help you to write impactful IR communications, using case studies to ensure your key messages are delivered to the market consistently and aligned to your core company narrative.

During this unprecedented time this course will be taking place online. From the 1st April we will be offering ‘early bird’ prices on all our courses, further information can be seen here. Please contact Jessica Hyett if you have any questions.

What will I gain?

  • Insight into how to deliver key messages to the market consistently
  • Understanding effective messaging via press releases, factsheets, websites and annual reports
  • Practical examples of dos and dont’s when communicating with stakeholders
  • Insights into writing for social media communications

Programme

  • Welcome, introduction, objectives and quiz
  • The 10 Principles of Getting Your Message Across
  • How to select the best words and avoid the worst ones – part 1
  • How to select the best words and avoid the worst ones – part 2
  • Some “Don’ts” for Press Releases, and some examples
  • Developing social media communications – quick thoughts
  • Case Study 1: constructing a Chair/CEO letter
  • Case Study 2: working at speed (short break during this section)
  • Own material, resource swaps, ideas and next steps
  • Summary and evaluation

Price: IR Society members + members of DIRF (£449)

Booking

Tilbage