Aktiviteter

Agenda

This half-day course focuses on the interaction between PR and IR. You will learn how PR and IR can best work together on a day-to-day basis as well as during crisis situations, and will investigate the impact of media stories on company valuation. The course will also look at the regulations around announcements, analyst and investor engagement with the media and other practical aspects from an IR perspective.

What will I gain?

• Practical insights into how PR works and the key stakeholders
• An understanding of the impacts of PR on IR and the areas where they need to coordinate
• The knowledge to identify different types of PR stories to assess their implications for IR

Course tutors: Lorraine Rees and Ann Wright

Programme

• Opening discussion
• Question – can you identify a scenario where you have seen a media story have a significant impact on the market?
• Overview of the PR world
• Principles of PR – what it is, and what it means for investor relations
• Practical aspects
• How to identify and build good PR stories
• Pro-active PR and IR alignment
• IR, PR and crisis management
• Wrap up

Link to further information and registration