Insights from DIRFdagen 2025
The must-attend IR-event of the year in Scandinavia!
Streaming code: DD2025
Sponsored by Get Visual
10.00 - 10.30
AGMs as an IR communication opportunity
- not just a compliance exercise
Is the AGM losing ground to CMDs and general shareholder meetings? How to bring new energy into the shareholder dialogue. New inspiration to improve stakeholder dialogues.
10.30 - 11.00
Coffee break
11.00 - 11.30
Break-out sessions
A fireside chat on current developments on the financial markets, world trade etc. considering the constantly changing geopolitical situation all of relevance to Investor Relations.
1. Shareholder insight in a complex world – how to stay connected with your investors
In today’s global markets, cross-border ownership structures often blur the picture of who actually holds your shares. This session dives into the real-world challenges for general meetings, investor relations, and governance - and highlights how companies can use smarter tools and data to ensure transparency, strengthen investor trust, and foster lasting engagement.
Jonas Andreas Rasmussen
Senior Sales Manager
Euronext Securities
Mattias Bendixen
Sales Manager Nordics
Euronext Corporate Solutions
2. Alternative data for corporation: From Insight to Impact
As investors increasingly use alternative data to form real-time views on company performance, IR teams are under pressure to understand what the market sees. This session explores the growth of alternative data, how buy-side is using alternative data to invest, and best practices for IR teams to adapt to this growing trend.
Timothy Li
Consumer Industry Specialist
Bloomberg
11.30 - 12.00
A bird's eye view from an analyst
What is the role of a sell side analyst now both within their own organization and for companies they cover?
What does 'good' look like from the perspective of an analyst and how can IR best service such an important stakeholder?
12.00 - 13.00
Lunch
13.00 - 13.30
How IR can create value in a changing stock market
The stock market landscape is undergoing fundamental changes. The number of listed companies is declining, and active fund management is giving way to passive investment vehicles such as ETFs. This shift has led to reduced buy-side and sell-side engagement, limited research coverage, and a growing influence of retail investors.
These trends challenge traditional IR approaches and demand a rethinking of priorities and practices.
13.30 - 14.00
Break-out sessions
1. Harnessing secure AI in IR: A strategic imperative
Not every AI solution is equipped to meet the unique demands of investor relations.
In situations where accuracy, speed, and security are paramount, IR teams require AI solutions that are specifically tailored to their field and understand the nuances of Danish corporate governance and EU regulations.
Gain insights on the best practice.
Tish Crawford-Jones
Director
Q4
2. The Global IR Revolution - key drivers & future opportunities
Investor Relations has crossed a critical threshold.
No longer confined to reporting cycles or corporate messaging, IR is now a strategic discipline shaping capital allocation, informing boardroom decisions, owning corporate narratives, influencing risk and much more
Oskar Yasar
Managing Partner
Broome Yasar Partnership
14.00 - 14.30
Coffee break
14.30 - 15.00
IR-Storytelling, narratives & numbers
Building an engaging narrative is key to getting your message to the target group.
But too often we forget that investors are humans, and we relate to good stories, just reporting numbers is not enough, even with strong numbers. A narrative without numbers becomes a fairytale, and investors don’t buy into that.
15.00 - 15.30
How non-US corporate issuers can develop a compelling equity narrative
Presentation of key findings from recent survey of institutional investors.
The discussion will highlight investors’ preference for clear, concise storytelling and discuss best practices in structuring investor presentations and reports, emphasizing the importance of transparency – particularly in distinguishing management versus statutory financial figures – and the need to avoid generic buzzwords or unsupported claims. The session will also address the nuances role of macroeconomic and geopolitical factors in investment decisions.
15.30 - 16.15
Keynote
Navigating the market:
How Investor Relations experience shapes the strategic CFO
Going from being head of the global finance organization at GN Hearing, with over 50 employees under her wing, to leading a team of ten in the investor relations and treasury department at GN Store Nord, was based on advice from a former boss that had long been lingering in the back of Henriette Wennicke’s mind:
“If you ever want to be a CFO, you need to have experience in investor relations.”
Now, as CFO at Zealand Pharma, Henriette couldn’t agree more.
16.15 - 16.30
Take-aways from the day
Thank you for joining us!
16.30
Drinks reception & Networking
There will be a drinks reception afterwards, where you are encouraged to stay and network.
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